Des Pheby - An entrepreneurial disruptor in the world of franchising
By combining franchising with entrepreneurship in an unprecedented and innovative way, I have become an industry leader within the hospitality sector and one of the country’s prominent experts when it comes to franchising. I am widely recognised as a disruptor of the franchise world thanks to my ground-breaking strategies, my beneficial one-to-one coaching services, and my dynamic approach to business, always keeping an eye out for opportunities.
How did I come this far? It’s simple: I didn’t learn from a rigid system written by people who haven’t actually gone through these processes themselves, nor from a prefabricated one-way course. I’ve learned through direct experience and will always continue to do so, thanks to my first-hand approach across all areas of my business, from operations to the behind-the-scenes of each restaurant branch.
My main business started as a small noodle bar and, over the years, I’ve developed it into the renowned international franchise Wok&Go. These days my wife Sharon has taken over the reins of the business, allowing me the time to focus on my Podcast and Consultancy. I’ve also created four Dark Kitchen brands to adapt to new markets and reach different demographics whilst optimising costs and maximising profits.
Now, with nineteen years of valuable experience across several aspects of business, I can help you along your entrepreneurial journey. Have you got a business vision that you wish to work towards but are struggling to figure out what the next step should be? Have you created your first independent business (well done!) and are now looking at ways to turn it into something bigger?
Find out how I can benefit your business as well as your personal development. I offer Business Mentoring Services & One-to-One Coaching, Public speaking, The Franchise Entrepreneur podcast and host my own events. I always say,