The Benefits of QSR Franchising in the Current Climate
If you’re contemplating investing your time and money into franchising, then you’ve come to the right place. Franchise ownership comes with a lot of benefits and can often be one the better decisions ever made by an entrepreneur. Think of franchising as collecting all of the knowledge and experience gathered by the current open stores and using that to build your own foundations. Who am I kidding though, if you’re already considering a franchise you’ve probably already started your research, right? If you’ve already started doing some research, you might have come across the term QSR (quick service restaurant) franchise. Well, what is a QSR franchise?
CONVENIENCE IS KEY
So, now you know what QSR franchising is, let’s get into the benefits of them. First things first, convenience! When starting a franchise, everything is already laid out for you. Branding, menu development, pricing strategy, the lot. This allows you to get into the other things like finding and training staff and getting your marketing strategy down (though this is usually also done too).
SIZE MATTERS
As mentioned earlier, QSR franchising is often based around the non-seated restaurant model. This means you don’t have to worry about getting a huge unit to work out of, just make sure its big enough to fit a kitchen, some staff and a tiny bit of room to fit at least a couple of customers in and you’re on your way. This leads to smaller units, which in turn means less rent and business rates, too.
PANDEMIC PREPARATIONS
This is even more beneficial now with the current global ongoings. Unfortunately, due to restrictions not many people will want to be crammed into a small restaurant to get quality food, this is where you come in. Being available to deliver is huge already, the ability to order click and collect is becoming even more important. Creating a situation for your cliental where they can order, collect and enjoy their food with the minimal amount of human contact possible is a vital selling point at this moment in time. Lockdown is an ever-present threat to the food service industry and delivery and click and collect is the perfect counter to it.
EATING HEALTHY
We all need to eat, that much is obvious, so there is always going to be a market for a QSR franchise. As well as this, studies show how people are becoming more health conscious as the education around healthy eating increases. As such, consumers buying habits will start to move towards more healthy options. You’ve also got to consider more dietary requirement and preferences nowadays to ensure you’re not alienating any potential customers. Having gluten free, vegetarian and vegan options on your menu can go a long way with younger, food conscious customers. In short, the healthier the QSR franchise, the increased opportunity of long-term success. It would be foolish to not consider at least providing some healthy alternatives on the menu of your QSR idea, though in the future it is likely the long-standing establishments will be based around healthy eating.
GET IN TOUCH FOR MORE INFO!
Pheby Food Concepts Group Ltd. are based out of Chester, England, and we are one of the most established restaurant management groups based in the UK with many great franchise opportunities available. With brands such as Wok&Go, Dough Dough and more under our umbrella, there is nobody better to come to if you’re looking to get started in franchise management. We can help you with anything from payroll managing to helping design and fit your shop. We can also advise you on how to optimise your site to accommodate dark kitchens and let you use some of our renowned dark kitchens on your site. To learn more get in touch with us. We’d love to hear from you and get you started on your entrepreneurial adventure.